PIO is a non-profit mutual benefit corporation founded in 2000 and funded by Pico merchants, with two main purposes: to collectively promote the merchants whose businesses front on Pico (from Centinela to the beach,) and to encourage and foster good relationships between the merchants and the local residents.  

The PIO puts up street banners, landscapes medians, hangs holiday decorations, creates social content about merchants and the community, holds volunteer litter clean ups, creates art exhibitions, has annual merchant meetings, and sets up a booth to talk to folks at Pico’s Farmer Market.

PIO helps murals get painted, and works with all sorts of community members – from small businesses to residents to property owners, Virginia Park to City Council, and many, many more – all to keep up that special Pico shine.

Visit picopasssport.com to learn more!